Why are we even discussing traffic generation for introverts?
Well, many people simply don’t see themselves constantly talking to others. Some of them are introverts, some of them simply lack self confidence, some are going through a bad part of their lives, and some face a language barrier. Some people are simply not quick enough on their feet in conversation.
Whatever the cause may be, many people consider themselves unable to approach others and striking up conversations with them. Many people simply aren’t “social”.
Traffic generation for introverts are for all of those people. Here are some options for them to consider:
1. SEO – or search engine optimization
Search engine optimization does require some study and research, but it requires very little human interaction. The only time that human interaction may be required, would be if you would choose to reach out to other webmasters and bloggers.
Introverts tend to be good at doing research and figuring things out.
Most of the time spent on SEO will be spent on keyword research, creating keyword optimized content, other on-page optimization factors, and building backlinks. If you so choose, you can generate consistent traffic to your site without having to talk to one single person in order to accomplish that.
On the downside, it takes quite a bit of time and effort to make it happen – and the results take some time to materialize. But if you aren’t really spending any time being social, you probably have the time at your disposal anyway.
On the upside, SEO traffic compounds over time. As you put out more and more optimized content, and your backlink profile expands, Google’s perception of your website or blog will improve over time. As such, as you collect more and more backlinks, which point to more and more SEO optimized articles, your individual articles – even the older ones – will start getting more and more traffic.
Note: These same principles apply regartdless of whether you are building a blog or website, creating content on web 2.0 sites, or pumping out content on article directories (or document sharing sites). It works for all “content marketing” campaigns.
Many people think Pinterest is a social network…
In simple terms, Pinterest is a massive directory of images with a good internal search engine. In fact, when you consider that most of the images on Pinterest links out to the websites they came from, you can easily classify it as a “graphic search engine”.
However, unlike Google, the search results of the Pinterest search engine don’t reflect the quality of the websites those pins point to. They do, however, reflect the relevance and the popularity of the pin.
Note: Pinterest SEO is a science much like search engine optimization for Google and Yahoo. Fortunately, it’s a bit less complex, and not subject to frequent ups and downs (such as when Google rolls out algorithm updates).
While the Pinterest search results aren’t based on the quality of the destination page, it usually does a pretty good job of identifying good content. Fair enough, the influence of the person who submitted the original pin does play a part, but if a pin points to an irrelevant page, Pinterest will drop it down the ranks.
Marketing on Pinterest revolves around a couple of things: Firstly, create or curate useful content. Secondly, create a pin that – literally – looks good enough to re-pin. Lastly, optimize everything for Pinterest search (too much to get into here). In addition to that, the number of pins you have out there, plus the overall influence of your profile (number of followers and average re-pins of everything you re-pin) also play a part.
You can reach out to other pinners of you want, and connect to group boards if you want to. But all in all, you can pretty much do marketing on Pinterest without ever having to talk to anyone.
3. Paid traffic
Paid traffic comes in a lot of different shapes and sizes. You can buy traffic from marketplaces that bring buyers and sellers together; you can buy advertising on large websites, forums, etc. You can – if you operate in the MMO or MLM niches – buy traffic on traffic exchanges and safelists. You can buy mobile traffic and you can buy popups. The possibilities are almost endless, but please remember two things before you start buying traffic:
a. Much of the traffic sold online is either fake or useless. It is actually possible to fake the referring site and country, and even fool Google analytics. As such, do some homework on the vendor before you buy.
b. Paid traffic is essentially “cold traffic”. As such, you need more of it in order to make a sale or gain a subscriber (unless you are getting CPC – cost per click – traffic, which costs more). As such, do the math to see how much you make from what you spend, or how much you can afford to spend before you have to make a sale. Ideally, you have to (at least) break even on the front end (the first offer you show to your subscribers), and your profits can come from follow-up emails. That way, you will be able to turn your running capital around quickly, and keep growing your list.
If you find you are losing money, pause. Take a step back and see what can be improved (the offer, the different elements of the landing page, the presentation, etc.). Then continue testing.
4. Traffic exchanges and Safelists
These basically only works if you sell something relating to internet marketing, network marketing, and to a lesser extent, self improvement.
On both traffic exchanges and safelists, you are essentially trading your time (viewing other websites for traffic credits) for traffic. On safelists, you may be able to get better response rates 9than other users) if you put some effort into creating good email subject lines and good landing pages. On traffic exchanges, it’s a straight exchange of time for traffic.
On the whole, both of these – although perfect sources of traffic for introverts – offer a meagre reward for your physical effort. The only way to improve on this is to build downlines in the traffic programs you want to use. There are many downline builders out there that allow you to build your downlines in several programs simultaneously. It takes quite a bit of time, but once it picks up speed, you can have a lot of traffic available to throw at whatever offer you want to promote.
And you can do it without talking to one single person – if you so choose.
On the whole, introverts have one disadvantage: Besides buying traffic (risky if you are new), all of the options available to them take time. Someone once said that internet marketers are like “farmers and hunters”. Farmers do long term traffic generation, while hunters do short term traffic generation.
It seems the introverts are “farmers” as far as traffic generation is concerned – but they can still generate substantial amounts of traffic if they work at it.