Let’s face it: Many people dream of doing nothing, or very little, yet the money still keeps coming in. While most people would consider this to be merely a dream, it is in fact, quite possible – especially if you make your living doing internet marketing.
Let’s look at the facts:
Internet marketing requires only a computer or tablet, and internet access. That means that anything and everything can be outsourced. You can outsource content creation, graphic design, social media management, product creation, copywriting, technical setups, advertising buys, etc.
Fair enough, all of this costs money – but as you earn more and more form your own online marketing efforts, you can systematically outsource more and more of what you do, which in turn will allow you to get more done.
You may be surprised to know this, but…
Some of the top blogs – in various niches – run on outsourced content. Many businesses even have in-house content creators or content managers. And many of the popular products on Clickbank and JVzoo were created by ghostwriters. The sales pages were outsourced to copywriters. In fact, many sales videos have been outsourced – did you ever notice that most (slides) sales videos feature people with smooth, professional voices and perfect articulation?
(you may want to compare the accent in the sales presentation to the typical accent in the region the seller comes from…:)
Yes, in some cases the product owners choose to do their own social media interaction. In other cases they outsource it – either to an intern, or to someone in a country with a weaker currency.
In fact, there is only one thing that you should never outsource:
Building connections with potential JV partners.
That is a person to person matter – but anything else can (once you can afford it) be outsourced.
But professional outsourcing costs money…
Yes. It does. But fortunately, there are three things you can do to leverage your efforts until such time as you can afford to outsource everything:
Automation and Fiverr.
1. You can automate the distribution of your content to a multitude of social networks simply by making use of IFTTT.com (of this then that – it works from your blog’s RSS feed), and using something like SNAP (social networks auto poster plugin for WordPress – it helps you to post to a boatload of services when you publish).
2. You can outsource – for a minimal cost – the distribution of your content to a multitude of destinations (document sharing sites, video sites, etc). That will send you more traffic, which in turn will allow you to outsource more tasks.
This may sound overly simplistic, but just consider this:
If you create just one good piece of content (properly optimised for search in the internal search engines of the destination sites), and have it distributed to twenty or more destinations, you can get quite a nice bump in your traffic.
The automation in step one will free up enough time for you to spend additional time on creating an additional piece of content. That piece of content, syndicated, will bring more traffic, which will hopefully translate into more money.
Wash, rinse, repeat.
3. Free trials – there are many online services that can help you to get seen (advertising, content distribution, social distribution, etc) – pick the ones that make the most sense to you, and try them out. If they work well enough, you can always go back at a later stage (when you can afford it) and use the paid service.
When you lack the funds, however, even a free trial of a week can give you a bump in your traffic, which in turn can lead to a bump in your income.
The more “bumps” in your income, the more you can afford to outsource. The more you outsource, the more money you can generate.
If you haven’t already done so, you may want to read Robert Kyosaki’s “Rich dad, poor dad” . In essence, he teaches people to generate an income without doing regular work in order to generate it.
Seen from that perspective, the “lazy internet lifestyle” is actually the most sensible business choice.
Once you have outsourced one business, and have enough money coming in, you can start another. And another.
In fact, if you only work about an hour or so per week on your blog, how many would you want to have?
The bottom line is this:
The humble beginnings that you are working on right now can end up facilitating the perfect lazy lifestyle. It’s just a matter of building an online business that works, and making the right choices at the right times.
Does your blog and/or internet marketing WORK? Or do you need a helping hand to guide you?