target audience

Social media is one of the best ways to cast a wide net to catch the attention of potential customers as well as create a community. There are more social media platforms than any one person can utilize effectively – even if they had all day to devote to them.


When you began your business, you hopefully received some wonderful advice to discover your niche and focus on a targeted audience. These are the ideal clients and customers who want what you have to offer. Additionally, you were probably told to market to these targeted people and focus on their needs, wants, and solving their problems. If you followed that advice, then you have a pretty good idea of who you want to engage with and where they hang out.


Knowing where your audience spends time is the key to building a presence that maximizes your time and budget. Once you know where your customers are, you can simply master those specific platforms and dominate the market.


Depending on your business and targeted audience, you may want to master one of these main social media platforms:


  • Facebook
  • Instagram
  • Pinterest
  • Snapchat
  • Twitter
  • YouTube
  • LinkedIn


Picking a platform is all about engagement and captivating your target audience. Engaging your audience can be done in many ways. Consider these options:


Pictures- Best for Instagram, Snapchat, Pinterest

Video- Best for YouTube or Facebook Live

Audio- Best for YouTube, can be linked through other platforms as well

Short stories- Best for Instagram, Facebook, Snapchat

Links to blogs- Best for Facebook, LinkedIn, Pinterest, Twitter

One-to-one connection- Best for Facebook, LinkedIn, Snapchat, Twitter


Once you have decided on one to three primary platforms, you can test them out to see which ones work best for you and your niche. If you don’t get results, it may be time to switch platforms or abandon one altogether.


There are many tutorials and training to help you learn how to get the most out of each of the platforms you have chosen. YouTube is an excellent place to review and train yourself on the most effective ways to use the tools. You can also find blogs and downloadable content to help you master any platform.


Being visible on social media isn’t as unnerving when you know who you are selling to and where they hang out. Finding a social media platform that meets your needs, get you noticed, and brings you sales is just a few posts, tweets, and pins away.

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